Warren Hills Regional High School, Belvidere High School, Hackettstown High School and North Warren Regional High School students kicked off a very successful “Project Sticker Shock” during the week of April 16.
Project Sticker Shock is a youth-led initiative to change adult attitudes about selling and providing alcohol to minors at liquor stores throughout Warren County. This public awareness project is sponsored by the Coalition for Healthy and Safe Communities, a program of the Family Guidance Center, to bring attention to the issue of underage drinking and adults who provide alcohol to minors.
The message of this year’s campaign is “What we permit… we promote”, which directly challenges adult attitudes and social norms about selling and providing alcohol to minors.
“As a Coalition, we work diligently and passionately to create a safer, healthier community for our young people to grow and develop,” said Liz Montalvo of the Coalition for Healthy and Safe Communities. “The Sticker Shock Project is one of the many campaigns we initiate during Alcohol Awareness Month to accomplish this goal and encourage parents and teens to be safe during Prom and Graduation season.“
The “Warning” stickers placed throughout liquor stores serve as a strong reminder that providing alcohol to minors is illegal and doing so comes with serious consequences. In the state of New Jersey, providing alcohol to a minor can result in up to $1,000 in fines and a 6 month jail sentence. Underage drinking is a community problem requiring members from the community to be part of the solution.
The Sticker Shock Program brought adults, youth and local retail stores together during the week to combat underage drinking and help to make Warren County a safer, healthier community. This year’s campaign had the support of the following retail stores: Warren County Discount, Mountain Valley Fine Wines and Liquors in Oxford and Washington, JD Wine and Liquors in Blairstown, and ShopRite Wine and Spirits in Hackettstown.