National Group Cites Home Instead as One of Best

In the United States today, there are more than 15,500 online searches per hour related to senior living and care. When seniors and their families search for senior care information, many of these searches focus on finding consumer reviews. Caring.com—a leading senior living referral service and the nation’s top site for senior care reviews.

Caring.com has announced the 2022 Caring Stars for senior care, including non-medical home care, home health care, and hospice agencies. Home Instead of Hunterdon and Warren Counties has been recognized with this service award.

To be considered for this industry-leading honor, Home Instead met a rigorous set of criteria based on consumer rations and reviews published publicly on Caring.com. Since Home Instead has earned the Caring Star award for 2022 and 5 prior years, they are in an elite group of Caring Stars winners called Caring Super Stars!

Caring Stars started in 2012 as the first service—recognition program of its kind in the senior living industry, expanded to include home care in 2017, and is now a popular guide for consumers online. Caring’s expertly managed and integrity-focused reviews program highlights for seniors and their families which agencies have earned the most and best praise from their customers.

After the COVID-19 pandemic drew more attention to the vulnerability of seniors and boosted consumers’ use of the internet, consumer reviews with Caring increased 58% in 2021 versus 2019. Home care agencies help address loneliness and isolation of seniors, while supporting their safety and wellbeing—generation increased positive feedback in reviews about their services during the pandemic.

“This has been an unprecedented and very challenging couple of years, and the senior care industry rose to the occasion, as it always does,” said Caring’s CEO Jim Rosenthal. “We applaud the Caring Stars of 2022 and other senior care agencies nationwide, for earning such high praise from their customers in online ratings and reviews. These agencies are staffed with caregivers who dedicate their careers to helping seniors—and it shows.”

Rosenthal added, “This important milestone speaks volumes about the positive difference Home Instead is making in serving older adults and we celebrate their accomplishments.”

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